{"id":35,"date":"2009-06-24T00:00:00","date_gmt":"2009-06-23T15:00:00","guid":{"rendered":"https:\/\/rockmedia.jp\/2009\/06\/24\/%e5%8f%82%e8%80%83%e8%a8%98%e4%ba%8b-19\/"},"modified":"2026-03-16T03:19:15","modified_gmt":"2026-03-15T18:19:15","slug":"%e5%8f%82%e8%80%83%e8%a8%98%e4%ba%8b-19","status":"publish","type":"post","link":"https:\/\/rockmedia.jp\/?p=35","title":{"rendered":"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u5e83\u544a\u6307\u6a19\u306b\u3064\u3044\u3066 – Media Summit New York 2009 –"},"content":{"rendered":"
\n

\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5e02\u5834\u62e1\u5927\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306f\u3001\u30af\u30ea\u30c3\u30af\u304b\u3089\u5546\u54c1\u8cfc\u8cb7\u307e\u3067\u306e\u6d41\u308c\u304c\u308f\u304b\u308a\u3065\u3089\u3044\u3053\u3068\u3060
\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u6307\u6a19\u306f\u7d71\u4e00\u5316\u3055\u308c\u308b\u306e\u304c\u671b\u307e\u3057\u3044<\/strong><\/span>
\"Media<\/a>Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media<\/strong><\/span>
2009.3.19\u30002:15 PM \u3000 <\/p>\n

– Debbie Solomon, Senior Partner, Mindshare
– Ken Papagan, President & Chief Strategy Officer, Rentrak
– Vipin Mayar, EVP, Global Director of Data, MRM Worldwide- Anthony Psacharopoulos, SVP, comScore, Inc.
– John Lowel, President, Starcom USA
– Todd Narwid, Vice President, New Media, NDS
– Jon Gibs, Vice President, Media Analytics, Nielsen Online
– Mark Ghuneim, CEO, Wiredset, Moderator <\/p>\n

\u25a0\u3000<\/strong><\/span>\u591a\u7a2e\u591a\u69d8\u5316<\/strong><\/span>\u3055\u308c\u305f\u5e83\u544a\u306e\u5f0a\u5bb3<\/strong><\/span><\/p>\n

\u3000\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306f\u3053\u30532-3\u5e74\u3067\u3001\u5206\u6563\u5316\u3057\u305f\u3002\u7279\u306b\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306a\u3069\u3067\u306f\u591a\u7a2e\u591a\u69d8\u306a\u65b9\u5f0f\u304c\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u308b\u3002\u6211\u3005\u306f\u3001\u5e83\u544a\u306e\u7d71\u4e00\u6307\u6a19\u3092\u69cb\u7bc9\u3057\u3088\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u3002\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u591a\u7a2e\u591a\u69d8\u3055\u304c\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3078\u306e\u8aac\u660e\u3001\u55b6\u696d\u306b\u652f\u969c\u3092\u6765\u3057\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u3068\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u3064\u306a\u3050\u3068\u3044\u3046\u5e83\u544a\u696d\u754c\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u304c\u679c\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u3002(Nielsen Online)<\/p>\n

\u25a0\u3000\u5e83\u544a\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u793e<\/strong><\/span>\u30d3\u30b8\u30cd\u30b9\u3068\u306e\u672c\u8cea\u7684\u306a\u95a2\u9023\u304c\u91cd\u8981<\/strong><\/span><\/p>\n

– \u30c7\u30fc\u30bf\u306b\u983c\u308a\u904e\u304e\u3066\u3044\u308b\u9762\u3082\u554f\u984c\u304c\u3042\u308b\u3002\u5c0f\u58f2\u5e97\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5e83\u544a\u306e\u5834\u5408\u3001\u5b9f\u969b\u306e\u8cfc\u8cb7\u984d\u304cROI\u306b\u3088\u308b\u5224\u65ad\u30d9\u30fc\u30b9\u306b\u306a\u308b\u3079\u304d\u3060\u304c\u3001\u5b9f\u969b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u6570\u5024\u3092\u8ffd\u3046\u3060\u3051\u306b\u306a\u3063\u3066\u3044\u308b\u3002(comScore)
– \u8ab2\u984c\u306f\u3001\u30ea\u30f3\u30b1\u30fc\u30b8\u3060\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u30af\u30ea\u30c3\u30af\u7387\u3070\u304b\u308a\u3092\u6c17\u306b\u3057\u904e\u304e\u3066\u3044\u308b\u3002\u672c\u5f53\u306f\u3001\u30af\u30ea\u30c3\u30af\u6570\u306e\u5358\u4fa1\u30b3\u30b9\u30c8\u3092\u30d9\u30fc\u30b9\u306b\u5e83\u544a\u52b9\u679c\u3092\u5224\u65ad\u3059\u3079\u304d\u3060\u3002\u307e\u305f\u3001\u51fa\u7a3f\u3057\u305f\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u304c\u81ea\u793e\u30d3\u30b8\u30cd\u30b9\u306e\u4f55\u306b\u5f71\u97ff\u3059\u308b\u306e\u304b\u3001\u58f2\u4e0a\u306a\u306e\u304b\u30d6\u30e9\u30f3\u30c9\u5411\u4e0a\u306a\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u306e\u672c\u8cea\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u30af\u30ea\u30c3\u30af\u3068\u81ea\u793e\u30d3\u30b8\u30cd\u30b9\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u3069\u3053\u306b\u76f8\u95a2\u95a2\u4fc2\u3092\u6c42\u3081\u308b\u304b\u8003\u3048\u308b\u3079\u304d\u3060\u3002(MRM Worldwide)
– \u6211\u3005\u306f\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\u3001IPTV\u306e\u8996\u8074\u5c65\u6b74\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u3057\u3066\u3044\u308b\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001\u5358\u7d14\u306b\u30c7\u30fc\u30bf\u3092\u3044\u304b\u306b\u5927\u91cf\u306b\u96c6\u3081\u308b\u304b\u304c\u30dd\u30a4\u30f3\u30c8\u3060\u3002\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u554f\u984c\u306b\u3064\u3044\u3066\u306f\u3001\u6211\u3005\u306f\u500b\u4eba\u7684\u306a\u3053\u3068\u306f\u4f55\u4e00\u3064\u77e5\u3089\u306a\u3044\u3002\u4f55\u3092\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u3057\u3066\u3044\u308b\u304b\u3060\u3051\u3092\u77e5\u3063\u3066\u3044\u308b(Rentrak)\u3000
\"Media<\/a>– \u6700\u521d\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3067\u554f\u984c\u306b\u306a\u3063\u305f\u306e\u306f\u3001\u30ea\u30f3\u30af\u5148\u304c\u30ae\u30e3\u30f3\u30d6\u30eb\u3084\u30dd\u30eb\u30ce\u30b5\u30a4\u30c8\u3060\u3063\u305f\u304b\u3089\u3060\u3002\u305d\u308c\u304b\u3089\u30af\u30c3\u30ad\u30fc\u3092\u5229\u7528\u3057\u305f\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u767b\u5834\u3057\u305f\u304c\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f0.2%\u3068\u3044\u3046\u4f4e\u3055\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u308b\u3002(MRM Worldwide)
– \u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3068\u7121\u95a2\u4fc2\u306a\u5e83\u544a\u304c\u3042\u3075\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u3002(Mindshare)
– \u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u306e\u8996\u8074\u6642\u9593\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u3068\u3044\u3063\u3066\u3082\u3001\u8996\u8074\u8005\u306f\u305f\u3060\u52d5\u753b\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u6700\u5f8c\u307e\u3067\u8996\u8074\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u308f\u304b\u3089\u306a\u3044\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u5f8c\u306b\u5e83\u544a\u304c\u3067\u3066\u304d\u3066\u3082\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u6607\u3059\u308b\u308f\u3051\u304c\u306a\u3044(MRM Worldwide)
– \u6d88\u8cbb\u884c\u52d5\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306f\u91cd\u8981\u3060\u304c\u3001\u6d88\u8cbb\u884c\u52d5\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u3069\u3053\u306b\u3042\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002iPhone\u306f\u6210\u529f\u3057\u305f\u304c\u3001\u540c\u3058\u6a5f\u80fd\u3092\u6301\u3064\u30b1\u30fc\u30bf\u30a4\u7aef\u672b\u304c\u5168\u3066\u6210\u529f\u3059\u308b\u3068\u306f\u9650\u3089\u306a\u3044(Rentrak)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5e02\u5834\u62e1\u5927\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306f\u3001\u30af\u30ea\u30c3\u30af\u304b\u3089\u5546\u54c1\u8cfc\u8cb7\u307e\u3067\u306e\u6d41\u308c\u304c\u308f\u304b\u308a\u3065\u3089\u3044\u3053\u3068\u3060\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u6307\u6a19\u306f\u7d71\u4e00\u5316\u3055\u308c\u308b\u306e\u304c\u671b\u307e\u3057\u3044Advertising Accountability: Metrics […]<\/p>\n","protected":false},"author":1,"featured_media":1069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[50,13],"tags":[81,18],"class_list":["post-35","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-50","category-13","tag-media-summit-new-york-2009","tag-18"],"_links":{"self":[{"href":"https:\/\/rockmedia.jp\/index.php?rest_route=\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rockmedia.jp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockmedia.jp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockmedia.jp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rockmedia.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35"}],"version-history":[{"count":1,"href":"https:\/\/rockmedia.jp\/index.php?rest_route=\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":893,"href":"https:\/\/rockmedia.jp\/index.php?rest_route=\/wp\/v2\/posts\/35\/revisions\/893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockmedia.jp\/index.php?rest_route=\/wp\/v2\/media\/1069"}],"wp:attachment":[{"href":"https:\/\/rockmedia.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockmedia.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockmedia.jp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}